Ecoprod Label

THE Ecoprod Label is a certification for sustainable live-action production formats (commercials, fiction, features, documentaries).

The Ecoprod Label is based on a freely accessible reference framework that lists 80 actions to be implemented to reduce the environmental impact of a production. Each action earns points to measure the Ecoprod Label score of a film, series, documentary, TV program or advertisement. To be eligible for the Ecoprod Label, a production must achieve a score of over 65% and validate the eight mandatory criteria outlined in the reference document. Subsequently, their application will be assessed by AFNOR Certification, which conducts audits to verify the implemented measures.


Download the list of criteria

The Ecoprod Label is :

  • A common set of sustainable actions for the film, audiovisual, and advertising sectors listed in the reference framework.
  • A comprehensive guide to reduce the production impact of a production at all stages and in all departments.
  • A tool to assess the sustainability level of your production with the Ecoprod Label score.
  • A solid certification scheme through an audit conducted by an independent third party, AFNOR Certification :

Afnor certification


The Ecoprod Label reference framework stems from extensive consultations with professionals in the audiovisual and environmental sectors. It leverages the expertise accumulated by Ecoprod and its partners over the past 12 years, including reference studies, collected data, and the development of tools and guides in collaboration with numerous experts. Unveiled in December 2022, the reference framework has undergone large-scale testing.

Since its launch, approximately fifty productions have used the Ecoprod Label reference framework, committing to minimizing their environmental impact. Their feedback has played a crucial role in refining the Ecoprod Label criteria and adapting the audit process. In 2023, twenty productions have received the Ecoprod Pioneer Label, and many more are on the way ! 

Currently, Ecoprod is conducting a study in collaboration with ADEME, IRCAV, and several research laboratories on the impacts of green production, based on productions following the Ecoprod Label. The results will be published in April 2024. 

The Ecoprod Label aims to stand as a lasting mark of quality. Consequently, Ecoprod intends to refine its reference framework over the years, maintaining a commitment to continuous improvement.


The Ecoprod Label aims to highlight audiovisual projects distinguished by their ambitious environmental initiatives and actions. It is available worldwide for any kind of live-action production : film, series, advertisment, TV program, music video,...

It certifies that the production has minimized its environmental impact from pre-production to post-postproduction, including the reduction of greenhouse gas emissions, responsible resource management, waste reduction through circular economy practices, and mitigation of impacts on biodiversity. The Ecoprod Label goes beyond mere declarations of intent by certifying the commitment of a production and its teams to a more sustainable production.

Advantages of obtaining the label include:

  • Committing the production and the team to reducing their environmental impact and aligning with the ecological transformations in the industry.
  • Structuring the green approach by following the Ecoprod Label reference framework.
  • Certifying the initiative through an independent third party to go beyond a mere declaration of intent.
  • Serving as a benchmark for professionals seeking to improve their environmental impact from one production to another.
  • Innovating and creating new production processes tailored to future environmental challenges.
  • Communicating your commitments to stakeholders, your team, and your audience. After the certification, a communication kit is provided to facilitate the promotion of your actions.


The certification includes a three-steps process : 

  1. Contractualize the label application with AFNOR Certification on this very page
  2. Achieve a minimum score of 65% and validate all mandatory criteria.
  3. Provide evidence of implemented actions by submitting documentation to AFNOR Certification. An audit is conducted by AFNOR Certification (on-site, document-based, or through video conferencing as applicable) on a sample of criteria to ensure credibility to the certification process.

Submission of the application file

  • Contacting AFNOR Certification
  • Submission of the application file and required attachments on the AFNOR Certification website
  • Study of your file by AFNOR Certification

Planning and carrying out the audit

  • Depending on the type of your project AFNOR Certification will either do an on-site, online or document-based audit.
  • At the end of the production period, transmission of the completed reference framework as well as the mandatory supporting documents to AFNOR Certification

Final evaluation

  • After validation of the audit report by Ecoprod, issue of an Ecoprod labeling certificate which specifies the level of certification obtained
  • Your project will be added to the list of certified productions accessible here

Certification !



Ask for an AFNOR Certification Quote 



A brief history of the Ecoprod Label


During the 2022 "Assises de l'éco-production", companies in the film, TV and advertising industry members of the Ecoprod association made a commitment to establish a common label defining the criteria for environmentally responsible production. They demonstrated their dedication through a Common Statement with the aim of steering the entire audiovisual industry towards more environmentally friendly practices.

Around a hundred professionals from the film and audiovisual sectors, including broadcasters such as TF1, France Télévisions, ARTE, Canal+, and M6, as well as production companies like Banijay, Mediawan, ITV Studios, Haut et Court, professional associations like CST, production managers from ADP, schools like ESRA and INA, studios, and service providers, committed to using or promoting the adoption of the common framework.