The audiovisual and film sector releases millions of tons of CO2 into the atmosphere every year, and generates a growing amount of waste and pollution. Because it conveys messages and shapes collective representations, this industry has a particular responsibility in raising ecological awareness. It must therefore be exemplary in its working and creative methods.
Created in 2009 by ADEME, AUDIENS, the Île de France Film Commission, DIRECCTE IDF, France Télévisions and TF1, the collective now brings together the CNC, CST, Film France, Film Paris Region, the Canal + group, the TF1 group, the France TV group and Audiens within its executive committee.
Gathering, developing, innovating, and creating: the collective's ambition is to encourage and unite all the players in the sector by committing them to virtuous environmental practices.
Its aim is to train, raise awareness of and provide professionals with tools and guides to help and advise them in their eco-responsible approach. After 12 years of existence, it is with a federative ambition that the Ecoprod collective is structuring itself as a non-profit association of general interest.
This association wants to be an independent place of cooperation and exchange. The aim is to mobilize and federate the actors of the Image sector through their participation in the missions and works of the new association in the line of the work done by the Collective since 2009.
BACKGROUND AND ACTIONS
In 2010, the collective developed the first carbon footprint calculator dedicated to audiovisual productions, Carbon'Clap. In 2012 the eco-production guide, a tool to promote environmentally friendly audiovisual productions was presented in Cannes. A partnership was initiated with the company Eco-Act to enable producers to offset emissions with the rigor required for voluntary compensation. In 2013, the collective focused more particularly on waste management in the industry and conducted a study with the support of DIRECCTE. In 2014, the collective launched the "ECOPROD Agreement for the audiovisual company" to engage signatory companies in a continuous improvement process of information, reflection, and implementation, framed and helped by the tools and services made available by the collective. In 2015, the COP 21 was an opportunity to organize events and round tables around Ecoprod's approach by partnering with FILM4CLIMATE. In 2018, the collective set up the Ecoprod Pass with Audiens, a training course to raise awareness on eco-filming among production managers and directors, as well as the 5 action sheets by profession, in collaboration with associations of audiovisual professionals. It has also joined the international GreenScreen program and is present at major industry events such as the Cannes Film Festival, the Deauville Green Awards, the Production Forum and numerous conferences and round tables in France and Europe. The collective is currently working on an eco-responsible label for productions.
- A commitment charter for all audiovisual service providers, to gradually help take the environment into account through training.
- A map of the signatories A carbon calculator to evaluate a production's environmental footprint and identify the main sources of CO2 emissions.
- A guide to incentivize, embed good practice, and share sustainable tips from each production's expertise. Ecoprod highlights initiatives within the sector with interviews and feedback
- Signs and Posters to facilitate the sorting of waste in your premises and on your shoots, while indicating your commitment.
- Practical sheets: ecological solutions for the audiovisual industry
- A directory of resources, service providers and funding to facilitate your eco-production process
- The « Environment & Climat: New challenges for the audiovisual industry » study, released in 2020, in collaboration with Workflowers
COLLECTIVE LINKED TO PROFESSIONAL WORLD
The actions and tools developed draw largely on the knowledge of professionals from the industry and on external environmental expertise. More than 500 professionals are registered on our website and have expressed an interest in the project. This platform is largely based on personal accounts and sharing experiences. The objective is the appropriation of tools and methods by the industry.
The Ecoprod steering committee includes public and private broadcasters, production support structures, government experts and the industry’s pensions body.
It is open to any new stakeholder who is willing to adopt the collegiate working methods of the group, which are governed by a partnership agreement.
Audiens is the welfare group dedicated to trades in broadcasting, communication, media, and entertainment. Audiens aims to support its audiences throughout life in the areas of health, pensions, retirement, and social action. The responsibility of our trades involves values of respect and solidarity that are reflected in our commitment to sustainable development since 2003.
First French group of social protection to have produced a carbon footprint report, in 2008, Audiens is investing in the reduction of greenhouse gas emissions generated by its operations and employees while trying to have its suppliers adopt this approach.
Supporting Ecoprod, the Audiens Group continues its commitment to its audiences. We are strengthening our societal role as a partner in the construction of this major initiative proposed for the image professionals in France.
The Centre national du cinéma et de l'image animée (CNC) is a public administrative institution under the supervision of the Minister of Culture, and is headed by a president. The CNC has legal personality and financial autonomy.
Under the authority of the Minister of Culture, it is responsible for the design and implementation of State policy in the fields of cinema and other arts and industries of the moving image, particularly those of audiovisual, video and multimedia, including video games.
Film Paris Region (formerly the Ile-de-France Film Commission) is an associated organization of the Ile-de-France Region. Its actions are complementary to the Fonds de Soutien aux Industries Techniques Cinématographiques et Audiovisuelles. Its role is to encourage and promote the entire film and audiovisual industry in the Ile-de-France region. Its main objective is to promote the region to national and international film and audiovisual productions in order to encourage them to shoot here. To this end, Film Paris Region works to offer producers and film crews the best possible conditions and the best production environment.
Created in 1944, the Commission Supérieure Technique de l'image et du son (CST) is a non-profit association under the French law of 1901 that brings together professionals from the film, audiovisual and multimedia industries. A recognized expert, independent of the commercial chain, it is a representative and collective body designated by the profession and the legal world. The organization controls and defends the quality of images and sounds, from their capture to their exploitation and distribution, by relying on the know-how of those who are united by this same ambition.
The CST's members today include: cinematographers, sound engineers, producers and production managers, post-producers and VFX creators, editors, laboratory technicians, directors, exhibitors, projectionists, set designers, electronic imaging and sound engineers, CGI creators, animation professionals, trainers and other industry professionals. Nearly 500 members represent the entire spectrum of cinema, audiovisual and multimedia activities.
With 6 national television channels, 24 regional stations, 9 overseas stations and a full range of digital services, France Télévisions is the leading French public service broadcasting group. More than any other, France Télévisions must be exemplary, a bearer of civic values, in tune with the times, and at the service of all audiences to act through our professions, inform and raise awareness. In 2009, the group launched the Ecoprod initiative with the help of its five partners. Today, France Télévisions fully supports the Ecoprod initiative and, aware of this challenge, the group is working with its employees and service providers to measure the impact of a growing number of its productions, in order to progressively reduce it by applying the eco-production guidelines. Aware of its role in the public debate, the group also offers programs on its channels dealing with issues related to sustainable development, in its environmental, social, economic, and cultural aspects.
TF1 is France's leading general-interest television channel and the leader in its market. The TF1 group's businesses cover the entire audiovisual value chain, from audiovisual and film production to DVD and music CD distribution. TF1 is also a producer of multimedia content and is present in the pay-TV sector with theme channels in France and abroad (Eurosport).
As part of its social responsibility approach, TF1 carried out a Carbon Footprint of its main channel in 2007 with the help of ADEME. Program purchases represent the second largest source of GHG emissions in this assessment. Considering that solutions for reducing the footprint of audiovisual productions have yet to be determined, both for its internal productions and those of its suppliers, TF1 initiated the search for partners to launch the Ecoprod project at the end of 2008.
The Canal+ Group is a French audiovisual media group that aggregates and distributes pay-TV offerings and publishes pay and free-to-air channels, including Canal+, C8, CStar and CNews in France. Through its subsidiary Canal+ International, the group has developed its pay-TV activities in some 40 countries in Europe, French-speaking Africa, the Indian Ocean, the Caribbean, the South Pacific and Asia. The Canal+ Group is also a major player in the production and distribution of cinema films and series with Studiocanal, present in France, England, Germany, Spain and Australia. As part of its approach to social responsibility, the group joined the collective in November 2019, after having experimented with eco-shoots with several of its programs: l'Effondrement and season 3 of Baron Noir.
ECOPROD WORKS WITH
- Flanders Audiovisual Fund / E-mission : green criteria, carbon calculator, green consultant,for each granted film & trainings.
- Wallimage : guidelines and trainings.
- filmföderung Hamburg Schleswig-Holstein (FFHSH) : carbon calculator, guidelines & trainings.
- MFG Baden-Württenberg : green criteria.
- The Netherlands Film Fund : sustainability manager for each granted film, workshops, sharing best practices, green suppliers and tips.
More information about European organization on the cine-regio green report 2020
- PGA Green Production Guide : Featuring nearly 2,000 companies that provide sustainable and energy saving products and services for film, television and commercial productions, The Green Production Guide aims to take all media green one set at a time.
- Film4Climate created by the World Bank
We invite you to read our latest press release to learn more about the creation of the association:
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